Reilly voices the titular character who tries to be a hero, but ends up unleashing a deadly enemy who just might destroy every game in the arcade. The game takes place in Niceland, a quaint town inhabited by numerous, pint-sized NPCs called the Nicelanders. Rich Moore (who has helmed episodes of "Futurama" and "The Simpsons") is directing Wreck-It Ralph, the story of an 8-bit video game character struggling with his own villainous identity with the world of arcade games. It is an 8-bit platformer starring the titular hero, Fix-It Felix Jr., who must save an apartment building from being destroyed by his rampaging rival, Wreck-It Ralph. The bad-guy character Ralph, in the classic game Fix-It Felix Jr., who longs to be a hero brings trouble to his entire arcade after sneaking into a new first-person shooter game and unleashing a deadly enemy. Here's the 1997 ad for Sugar Rush Speedway from Disney's Wreck-It Ralph via ComingSoon: I'm betting a Hero's Duty ad is right around the corner as well leading up to Disney's release next month.
The game is touted at being at the very same arcade, but it also feels like it could easily be ported to Nintendo 64, which makes sense considering the time this ad is supposed to exist (there's some Mario Kart 64 sounds in there for sure too). Now another throwback commercial has emerged for Sugar Rush Speedway, the 1997 video game that's featured prominently in the film. Not too long ago, a charming and nostalgic, faux commercial emerged for Litwak's Arcade featuring Fix-It Felix Jr.
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